Privacy Policy

(Updated 25th October 2017)

This website is operated by ‘This Is It’ also known as ‘This Is It Famous Value Stores’ a division of This Is It Stores Limited (referred to as "This Is It/we/our/us"). As user of this website (referred to as "you/your") you acknowledge that any use of this website including any transactions you make ("use/using") is subject to our terms and conditions, returns & refund policy, delivery information, privacy policy and cookie policy. also known as ‘This Is It’ is operated by This Is It StoresLimited ("This Is It/we/our/us"), a company incorporated in England (Company Number 02873284) with registered office at This Is It Stores, Unit 1, 3 Cavalier Road, Heathfield, Newton Abbot, Devon, UK, TQ12 6TQ. 
As a user of the website (referred to as “you/your”) you acknowledge that any use of this website (including any transactions you make) is subject to this privacy policy together with our Terms and Conditions. These policies apply to the use of this Website and by accessing this Website and/or placing an order you agree to be bound by this privacy policy and also our terms and conditions and returns & refunds policy.
The purpose of this statement is to set out the purposes for which, and the manner in which, we may collect and use personal information that we may obtain about you. By either registering as a user of any services provided by This Is It on this website and/or by using the This Is It website generally you consent and agree to this use by us.
This Is It does not knowingly collect data from any unsupervised person under the age of 18.  If you are under the age of 18, you must not use the This Is It website or submit any personal data to us unless you have the consent of, and are supervised by, a parent or guardian.

Use of your Personal Information

When you register and use this site:
You will be asked to provide certain information such as your name, contact details, and possibly credit card or other payment details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.
We may gather other information about your use of the website, including by the use of cookies.
We may use information that you provide or that is obtained by us: 
(a) to register you with our website and to manage any account you hold with us 
(b) to administer our website services; 
(c) to give to companies and organisations whose products we provide to you
(d) to fulfil our agreement with you and to process your order and obtain payment.
(e) to analyse and profile your shopping preferences e.g. (market, customer and product analysis) to enable us (i) to provide you with a personalised browsing experience when using the website and (ii) to review, develop and improve the products and services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. 
(f) we may use your information to make decisions about you using computerised technology, for example automatically selecting products and/or services which we think will interest you from the information we have. 
(g) we may keep you informed of such products and services (including products and services of other companies and organisations and including special offers, discounts, offers, competitions and so on) which we consider may be of interest to you by any of the following methods: 
  • Email
  • Telephone (including automated calls)
  • SMS text messages and other electronic messages such as picture messaging
  • Post
  • Or otherwise
(h) To administer any prize draws or competitions you may enter.
If you do not wish to receive information of products and services which may be of interest to you from us or carefully chosen third parties, please select the opt-out option where appropriate.
We may supplement the information that you provide to us with information that we receive from third parties. In particular we will carry out searches with credit reference agencies.
We may engage third party payment providers to administer and process your payment card details in order to complete any purchase that you make through the website and deliver the item to you.
We may store and process your information on our own information technology systems or on systems owned by third parties that may store and process your information on our behalf.

Crime Prevention

In order to protect our customers and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, including how you conduct your account, to other Group companies, other retailers, and to financial and other organisations involved in fraud prevention and detection, to use in the same way. Without limitation to the foregoing, we may disclose any information and data relating to you to the police or any regulatory or government authority including and not limited to law enforcement agencies in response to a request in connection with the investigation of any suspected illegal activities.

Telephone Calls

Calls may be recorded to verify content and may be used together with other customer records for regulatory compliance, quality control and staff training, preventing or detecting criminal activity and for complaint resolution.

Disclosure of Your Information

We may give information about you to the following companies and organisations who may use it for the same purposes as set out above:

(a) to other companies in the Group
(b) to employees and agents of the Group and other approved third parties to administer any accounts, products and services provided to you by the Group now or in the future.
(c) to agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs.
(d) to other organisations for the administration of prize draws or competitions
(e) to anyone to whom we transfer our rights and duties under our agreement with you.
(f) if we have a duty to do so or if the law allows us to do so.
We refer in paragraph 4 above to the fact that we may carry out credit reference agency searches to obtain information about you. These agencies record those searches. In addition to the purposes listed above, we may also share information about you and the conduct of your account with credit reference agencies, other lenders and relevant third parties including our legal advisors and debt recovery agencies.
In carrying out the activities specified in this policy, we may transfer data to reputable companies outside the European Economic Area. Whilst we take reasonable steps to ensure that your information will be afforded the same level of protection as that required of us under applicable UK data protection legislation you should be aware that countries outside the European Economic Area may not offer the same level of protection of personal data.


This site uses cookies which are text files which contain small amounts of information that a website can send to, and store on, your computer or device through your browser. Cookies may be used by us to provide you with, for example, customised information from our website to make our website more user-friendly. This may include, for example, remembering your postcode for you so you don’t have to re-enter it every time you check the stock levels for an item you are interested in. In addition, cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. 
We are required to provide you with clear and comprehensive information about the cookies which we use on the site and to obtain your consent to the use of the cookies. In order to comply with these requirements we have prepared a cookies policy setting out information about cookies, detailing the cookies we use and providing information on how to manage cookies on your computer.
By using the This Is It website, you are agreeing to our Privacy and Cookie Policies and consent to the use of cookies and similar technologies by us and our selected third party partners as described in these policies. 
For full details about our cookie policy, please see our Cookie Policy page.


We will treat all of your information in strict confidence and we will endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data you disclose online. You accept the inherent security risks of providing information and dealing online over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default. 
For further information about the steps we take to protect your information and make online shopping as secure as possible, please see information on secure online shopping.

Product Reviews & Review Guidelines

Registered users are permitted to post reviews on products provided that they comply with our Customer Review Guidelines.
At we are continually trying to improve your shopping experience. To help our customers make more informed buying choices, we offer our customers the ability to rate products and write reviews and have these reviews posted on the website. We welcome your views on the products we sell and thank you for sharing your views with us and other customers. We reserve the right to moderate all reviews before posting them on site, so to ensure your review gets posted please bear the following guidelines in mind: 
You can review any product available for sale on Reviews are limited to a maximum of 1000 characters and must be a minimum of 10 words in length. Reviews should only relate to the product in question and should not be related to your experience in buying the product or having it delivered. We will not post reviews that: 
Contain derogatory comments directed towards other reviewers. Contain content that will infringe upon the material, trademarks or intellectual property (e.g. copyright, trademark, privacy or trade secrets) of others. Contain content that might be considered sexually gratuitous, profane, unlawful, defamatory, libellous, abusive, incendiary, racially or sexually offensive, or obscene. Contain content that might be considered to be harassment, abuse or threats against the personal safety or property of others. Make false statements, defame or impersonate others. Contain spamming or advertising. Contain personal information about anyone – including yourself – such as phone numbers, postal addresses or credit card numbers. Contain HTML or computer script. Are written by suppliers or manufacturers. Contain comments on either’s service. Please email [email protected]for help with those issues.
You acknowledge that any review, feedback or rating which you leave may be published and agree that it may be displayed for as long as we consider appropriate and that the content may be syndicated to other This Is It Stores Limited sites and publications. 
You agree to indemnify and hold us harmless against any claim or action brought by third parties, arising out of or in connection with any feedback, ratings or reviews posted by you on the website, including the violation of their privacy or intellectual property rights You grant This Is It and its affiliate companies a non-exclusive, royalty-free worldwide license to use or edit any reviews posted by you. We reserve the right to publish, edit or remove any reviews without notifying you. 


You have the right to see personal data (as defined in the Data Protection Act) that we keep about you upon receipt of a written request and payment of a fee (see Contact Us below).
If you are concerned that any of the information we hold on you is incorrect please Contact Us.
Please be aware that our site may link to other websites which may be accessed through our site. We are not responsible for the data policies or procedures or the content of these linked websites.

How do I change any details stored on

To change any of your registered details on, click on ‘Sign in’ and enter your login name and password. Once logged in, change any of the details shown.

Contact Us

If you have any comments or queries in connection with our privacy policy, please email customer services at [email protected]